Early Data from Radio On’s Initial Days of Broadcasting
In its first days of broadcasting, Radio On has recorded some promising numbers:
- 2,400 listeners per day in Italy, with an increase of 200 daily.
- Additional listeners include 568 from the United States, 39 from New Zealand, 15 from France, 4 from Japan, 4 from Luxembourg, and about a hundred from Spain, Poland, Germany, Brazil, England, Austria, the Netherlands, Argentina, Switzerland, Nicaragua, Sweden, India, China, Belgium, Tunisia, and even the Ivory Coast.
Listening Habits:
- 70% of listeners tune in from a minimum of 5 minutes up to over three hours, an interesting figure since traditional radio experiences high turnover with attention levels peaking after the 15th minute.
- The most utilized device is the smartphone (72.7%), followed by PCs and Macs.
- Listeners access Radio On primarily through Android, followed by iPhone, Windows, Mac, Linux, and iPad.
These are very encouraging statistics for the early days of broadcasting. Keep listening to Radio On!
For more information, visit Radio On or listen through the Radio On Player.